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The Craftsman Mindset Course - June 1-17, 2022

Regular price $495.00 USD
Regular price $1,000.00 USD Sale price $495.00 USD
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For over a decade I struggled to make a decent living as a creator. I freelanced, I did contract work, I started my own video production company, and for ten years I barely made $40k.

In 2017 I read So Good They Can't Ignore You by Cal Newport, and in it, he defines "the Craftsman Mindset" - a focus on outcomes, and a different approach to doing creative and artistic work. 

Later that year, I bought the domain, not knowing what it would become, and took on the identity of a Craftsman Creative. 

Within 14 months I was making over $100k a year as a film & tv producer, and in the spring of 2020 I officially launched Craftsman Creative to help artists & creators build more resilient, profitable businesses, and have since grown that into a six-figure business during the first two years of the pandemic.

In this course, I'll help you understand and implement the craftsman mindset into your own creative life and business in just two weeks, rather than two years.


  • How to think with a craftsman mindset and focus on outcomes for your business
  • Creating a vision for your life and your business that motivates you to do the work every day
  • Setting goals that you can achieve in the next 90 days to grow your business
  • How to 3x your productivity by being more effective rather than just more efficient
  • How to approach creative work as a craftsman to deliver at a higher level
  • How to approach finances, marketing, sales, audience building, and optimizing your business like a craftsman
  • How to shift your mindset from creator to business owner

What this means for you is that at the end of these two weeks you'll have a new approach to growing your business and doing creative work. 

You'll learn how to direct the energy you're already putting into your business in a way that creates more power, more growth, more outcomes, and results. 


You're already doing creative work, but desire to improve - or start - your business. You have a product or service that you are currently offering to customers and clients, and want to make more money doing so.

You are ready to do the work. The information in this course is transformational, but only if you do the work on your own business. Knowledge alone isn't power. The power comes from execution. 

The examples and focus of the course are for creators and artists, but also works for startup founders, entrepreneurs, freelancers, and contractors.


The course will take place over six sessions spread over two weeks on Monday, Wednesday, and Friday.

June 1-3 will be student onboarding and setup, a welcome session to get to know the instructor and the other students and to understand the frustrations of this initial cohort.

Course sessions will be on 6/6, 6/8, 6/10, 6/13, 6/15, and 6/17 for 60-90 minutes. 

Work sessions/office hours will be 6/7, 6/9, 6/14, and 6/16 for 60 minutes to allow for questions and uninterrupted work time. 

All lessons will be recorded and available to watch as a replay, though it is recommended to attend live if your time zone allows getting the most out of this course. 

As the number of students will likely be small, you'll be able to get one-on-one help with your business as we do live examples with the businesses of those enrolled in the course. 


There are two options to enroll in The Craftsman Mindset course - web2 and web3.

If you want to enroll in this course using web2, you can do so here on this page.

You will only be enrolled in this course and will need to purchase a seat for any future cohorts covering different topics on building creative businesses. 

If you enroll in the course on, you will be purchasing an NFT seat, or Never Ending Seat. This seat grants you access to this course as well as every future cohort course for as long as you hold the NFT. 

Future courses include:

Craftsman Finances - Fall 2022

Craftsman Marketing - Spring 2023

Craftsman Sales - Summer 2023

Craftsman Audience Building - Fall 2023

Craftsman Systems & Optimization - Spring 2024

Plus new cohorts of The Craftsman Mindset each year.


Shoot me a message at and let me know what you'd like to know about the course!

Craftsman Creative Book

Frequently Asked Questions

How do I get an NFT

Anyone who orders two or more physical copies of the book will be sent a link to a page where they can mint their own First Edition NFT.

There are only 1,000 available, and they are first come, first serve.

Instructions for how to mint your NFT are on that page once you've purchased the book.

Can I order more than two books?

Yes! If you want to purchase more than the two to earn your First Edition NFT, send an email to and let me know how many you'd like.

You'll only pay for the cost of printing and the extra shipping & handling cost ($8.50 per extra paperback, $17 per hardback)

Where can I get the courses and sign up for the community?

For the course, head over to this page to learn more and sign up.

To join the Society of Independent Creators you can sign up here.